[ad_1]
A view of the 2024 CFP logo on the field before the College Football Playoff national championship game between Michigan and Washington at NRG Stadium. Mandatory
An NCAA committee on Thursday opened the door to colleges being able to put a corporate logo on their football fields for regular season home games.
The move by the Playing Rules Oversight Panel comes two weeks after the NCAA and the Power Five approved the proposed settlement of three athlete-compensation antitrust lawsuits that would include $2.8 billion in damages and billions more in future revenue-sharing payments to athletes, including shares of money from sponsorship revenue.
The panel’s vote is subject to review by the association’s top-level governing boards, but with Division I schools seeking new revenue sources because of the proposed settlement, it seems unlikely that Thursday’s vote will be overridden. The panel’s charge includes reviewing “playing-rules proposals, especially those involving player safety, financial impact or image of the game,” according to the NCAA’s website. Its decision was first reported by Yahoo! Sports. The NCAA did not immediately have official comment.
On-field logo deals could be worth at least $3.8 million to $4.2 million a year for top-level schools in the Power Four conferences, according to estimates provided to USA TODAY Sports by Navigate, a firm that specializes in college and professional sports rights valuations.
Navigate said its calculations are based on 2023 values for viewership and attendance, schools playing six home games and includes the total values of in-venue and TV broadcast exposure for a sponsor. Many of the top-level schools in the Power Four conferences annually play seven home games.
Navigate estimated that these types of arrangements could be worth at least $300,000 to $700,000…
[ad_2]
Source link : https://sports.yahoo.com/ncaa-panel-sets-schools-having-200200650.html
Author : USA TODAY Sports
Publish date : 2024-06-06 20:02:00
Copyright for syndicated content belongs to the linked Source.